This section highlights my expertise in 360° experiential brand execution, where I led the full visual system for two major annual events, from initial identity design to large-scale physical deployment. I developed the complete visual identity, defining colour and typography systems and producing every asset, ie digital ads, social content, invitations, and physical elements like backdrops and step-and-repeats. A crucial part of this work was collaborating with sponsors to ensure their brand guidelines were respected while integrating seamlessly with our own. The result was a unified brand experience where all partner and sponsor identities coexisted flawlessly across every touchpoint. These projects demonstrate my ability to manage complex, multi-brand activations at scale and deliver cohesive, integrated communications across both digital and real-world environments.
